Southern California-based global lifestyle brand and ultimate gift-giving destination Ugg—a division of Deckers Brands—has debuted its new holiday campaign, Unbox Joy. Featuring new gift-worthy styles, as well as the iconic silhouettes consumers love to give season after season, the campaign is inspired by heartwarming moments captured in viral videos by consumers both gifting and receiving Ugg.
Establishing Ugg as the ultimate gift-giving destination, the styles featured in the Unbox Joy holiday campaign are for both giving and receiving, including: the Classic Mini Maxi Curly, Classic Slip-On Atherson, the Tasman Alpine, the Disquette Atherson, the Tasman and the Classic Mini II.
Featuring a variety of fashion-forward designs and core classics, these giftable styles feature key brand DNA, making them recognizably Ugg. The Twin Seam, a distinctive raised stitch design that differentiates the brand’s product, is seen throughout the collection, serving as a visual depiction of the connection within the Ugg community.
