Feel House has returned once again as a multi-sensory retail experience dedicated to making self-expression comfortable for all. This multi-sensory retail experience merges community, collaboration, product and heritage into one space, is dedicated to making self-expression comfortable for all, and is where the UGG brand brings together its collective of multi-hyphenate creatives renowned in fashion, art, music and culture.
To celebrate the opening of Feel House Los Angeles, UGG and nine-time diamond-certified Grammay award-nominated phenomenon Post Malone hosted an exclusive, invite-only event on Saturday, November 16.
Notable guests including Anwar Hadid, Alton Mason, Boo Johnson, Akira Akbar, Allison Kane, Hunter Woodhall, Lil Cherry, Larsen Thompson, Reese Cooper, Mario, and more, were treated to a special live performance by Post Malone, set by DJ Odalys, bespoke UGG product customization by Clint Orms, catering by Craig’s LA, specialty cocktails and beverages by SCHAFFER, and exclusive UGG Classic Boots in the same custom multi-camo print that UGG and Post Malone co-created in 2023 for a one-of-a-kind pair he was seen wearing at his soundcheck at Super Bowl LVIII in February 2024.
Open to the public now until November 24 in Los Angeles, California, UGG invites guests to its newest Feel House, with a special event and space creative co-curated by Post Malone. Encouraging visitors to explore the brand ‘Behind the Seams,’ the activation merges multiple aspects of UGG into one space.
“We are thrilled to open the doors to our next Feel House, a powerful retail space that expresses the UGG brand’s commitment to delivering products and experiences that make you feel good inside and out,” said Tracy Paoletti, UGG vice president and general manager of North America. “Showcasing creatives, art, and design cues that merge Post Malone’s and the UGG brand’s creative point-of-views, Feel House LA, curated by Post Malone, brings our newest product offering and heritage fan favorites to Los Angeles.”
