This year, H&M celebrated its 20th anniversary of notable guest designer collaborations. From its first collaborative collection with the late Karl Lagerfeld in 2004 to Stella McCartney the following year to Comme des Garçons founder Rei Kawakubo in 2008, Balmain Creative Director Olivier Rousteing in 2015 and most recently Rabanne with the fashion house’s Creative Director Julien Dossena for the Autumn 2023 season, these collaborations have had a significant impact and continue to transform the landscape of modern fashion.
To celebrate this milestone, the fashion retailer previously announced a special arrival for style enthusiasts that honors this special occasion. For its 20th anniversary, H&M revisited some of its most iconic and beloved collaborative designer collections with the re-release of pre-loved pieces. For the re-release, these styles were sourced via partnerships with online marketplace Sellpy as well as vintage retailers worldwide.
In total, the re-release featured twenty-two collaborative collections including those from Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garçons by Rei Kawakubo, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant, Alexander Wang, Balmain, Kenzo, Erdem, Moschino, Giambattista Valli, Simone Rocha, Toga Archives, Mugler and Rabanne.
Last month, from October 24 to October 31, customers had to opportunity to shop for these pre-loved pieces from through various activations across Europe and in New York City. The re-release’s first drop started in France at Paris Lafayette and concluded on the last day of October with a digital drop on H&M’s official website.
On the re-release, H&M Creative Advisor Ann-Sofie Johansson said: “Our aim was to introduce the world of fashion to consumers globally, while showcasing our connection to strong, thoughtful and original design. It connects to the fundamental ethos of H&M: that quality and creativity should be available for everyone.”
On revisiting pre-loved pieces: H&M’s Creative Director Jörgen Andersson said: “Through working with pre-loved pieces, we can bring these collections back to fashion fans giving them the chance to love these collections all over again, while introducing iconic fashion moments from H&M and the world’s top design talents to a new generation.”
