Puma has officially opened the doors to its second North American flagship store in Las Vegas at the BLVD Las Vegas. The 25,000-square-foot retail space, which spans an impressive three stories, redefines what it means to be a brick-and-mortar location in today’s rapidly evolving digital world.
Located in the heart of the Las Vegas Strip, this shopping destination reimagines the modern retail experience with a variety of immersive and interactive features powered by cutting-edge technology. Each one has been thoughtfully designed to be fully inclusive and immersive. It offers customers attractions such as a professional Formula 1 racing simulator, an interactive arcade and a customization studio where customers can personalize apparel and footwear. The store also features the best products PUMA has to offer, including sportstyle, basketball, motorsport, golf, running, training, soccer and kids, as well as collections designed by select brand ambassadors and athletes and various hosted special events and experiences that pay homage to Las Vegas.
“I am thrilled that we are opening a state-of-the-art flagship store in Las Vegas as part of our brand elevation strategy. Located along the iconic Las Vegas Strip, this flagship allows us to expand Puma’s presence in North America to connect with United States consumers and international visitors alike,” said Arne Freundt, chief executive officer of Puma. “I believe that our new Las Vegas Flagship is essential for conveying the true character of our Puma Brand and for creating an immersive, interactive shopping experience as it will redefine in-person shopping by seamlessly merging sports performance, latest fashion trends and technology.”
“Opening our second North American flagship store in Las Vegas is a big step for Puma’s growth in North America, especially with the city buzzing for the F1 race,” said Bob Philion, president of Puma North America. “Las Vegas is a booming sports city that attracts millions of visitors each year and is a global destination for entertainment and fashion. Having a flagship presence in Las Vegas will help us to connect with our customers from all over the world in unique and meaningful ways.”
