G-Shock, the global pioneer of toughness in watchmaking, joins forces with Almost Gods, the avant-garde homegrown luxury fashion brand redefining contemporary design with deep roots in history, mythology and power. This historic partnership marks G-Shock’s inaugural product collaboration in India, culminating in the launch of the Almost Gods x G-Shock timepiece, GA-2100AG24-1A1. This exclusive drop is limited to just 250 timepieces.
Drawing inspiration from the untamed power of nature and the timeless allure of mythology, this limited-edition watch embodies the duality of life—creation through destruction. Its design, inspired by the raw energy of a volcanic eruption, merges Almost Gods’ bold storytelling with G-Shock’s iconic shock-resistant octagonal GA-2100 structure.
“We are thrilled to launch our first India-centric partnership with Almost Gods, a brand that reimagines global symbols of power through its bold, mythology-inspired artistry,” said Hideki Imai, managing director of Casio India. “This collaboration celebrates G-Shock’s legendary toughness and Almost Gods’ distinctive design ethos, blending the awe-inspiring energy of nature with cutting-edge craftsmanship. This partnership stands as a testament to G-Shock’s growing commitment to the Indian market, partnering with homegrown fashion brands that speak to the aspirations and creativity of the new generation.”
Commenting on the partnership with G-Shock, Dhruv Khurana, creative director of Almost Gods, said, “The Almost Gods x G-Shock collaboration marks a pivotal moment for our brand as we step onto the global stage and connect with a broader, more diverse audience. From our initial discussions, the synergy between Almost Gods and G-Shock was unmistakable. There’s an organic connection at the core of our philosophies—both brands rooted in strength, resilience, and the power of individuality.”
