The Bluetag Cooling Collection by Popilush has been honored with the Silver New York Product Design Award in Clothing and Accessories—Womenswear for its remarkable integration of advanced cooling technology and sustainable design. The new collection features proprietary cooling fibers that reduce body temperature by up to 15% and redefines comfort in shapewear while emphasizing eco-conscious material use and functional sophistication.
The New York Product Design Awards, organized by the International Awards Associate (IAA), celebrates outstanding product design achievements across various industries. This prestigious accolade recognizes both established and emerging designers who demonstrate vision and push creative boundaries. It highlights groundbreaking work that enhances the quality of daily life.
Popilush’s Bluetag Cooling Collection exemplifies a forward-thinking design that enhances everyday comfort and style. Tailored for modern, health-conscious women, each piece balances fashion with functionality. The collection features integrated shapewear mesh that subtly contours the waist and legs, creating a flattering silhouette. An innovative overlapping gusset design allows easy movement and minimizes the need for additional undergarments, while enhanced bust support, removable padding and discreet lines ensure a sleek, polished look under any outfit.
The development of the collection showcases Popilush’s strong commitment to innovative materials. The brand’s founder remains dedicated to technological advancements, which continue to influence Popilush’s approach to creating products that combine functionality with eco-friendly, mindful practices.
“We are committed to ongoing investment in fabric innovation, which allows us to support sustainable fashion while enhancing comfort and confidence for women,” said Popilush Founder Eve DeMartine.
