Skechers recently announced that The Comfort Technology Company has opened a new flagship store in the center of Prague. Ideally located on the city’s High Street Na Příkopě, the destination offers an extensive offering of footwear, apparel and accessories for the entire family, including Skechers Hands Free Slip-ins and Skechers Uno.
“Skechers has universally become the brand that consumers look to for style, comfort and value, everywhere they live or travel,” said Michael Greenberg, president of Skechers. “We have had great success expanding our business across Europe, most recently increasing our third quarter 2024 EMEA sales by 30 percent over last year—and see our growing consumer presence in the Czech Republic as an opportunity to build on our strong momentum in the region.”
“Skechers retail destinations are paramount to connecting our signature styles and comfort technologies with millions of consumers. They offer living galleries of our diverse product offering, and it’s a visceral experience to walk in, hold and try on styles for every age,” added Petar Dulić, general manager of Skechers CEE, Kft. “With this central retail store between Old Town and New Town Prague, we offer more accessibility and convenience than ever to locals and tourists.”
Located on a boulevard frequented by 120,000 people daily, the 596-meter store at Na Příkopě 9 showcases the brand’s new and popular lifestyle footwear collections and features dedicated Skechers Performance focal walls, apparel and accessory sections, and products for every age and activity, including fashion, sport, casual, work and children’s styles. Illuminated by natural and LED lighting designed with renewable EU-manufactured biopolymer materials, the mid-century modern space features a large video wall and sleek wraparound lightbox column positioned above a custom feature table, with a modern light fixture integrated above.
From fashion styles to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering is enhanced with the Company’s signature comfort innovations—including its Skechers Hands Free Slip-ins® Technology, Massage Fit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology and Skechers Stretch Fit® Technology.
There are now eight Skechers retail locations in the Czech Republic, including five additional locations in Prague and stores in Modřice and Ostrava. Consumers can also shop at approximately 5,300 Skechers stores worldwide, Skechers.cz and leading retailers in the region.
