Lilly Pulitzer has reason to celebrate. This past November, the renowned fashion brand recently held its first runway show in nearly two decades and in tandem, premiered its new women’s and men’s collections for the Spring 2025 season.
The 65th Anniversary Fashion Show celebration took place at Anne Norton Sculpture Gardens in West Palm Beach, Florida. At the event, attendees had the opportunity to view the new seasonal styles as well as a photography exhibit that honored the work of Slim Aaron and Lilly Pulitzer’s namesake brand founder. The exhibit, which was entitled Slim Aarons: Gold Coast, was put on in partnership with Getty Images, showcasing Aaron’s work along with never-before-seen images from his archive and that of Lilly Pulitzer artwork.
With a focus on pastel hues and bold, tropical prints, the Spring 2025 collection gave an ode to the brand’s signature resort aesthetic and highlighted the lively spirit of Palm Beach. Models also traversed the runway wearing pieces from the brand’s new Reserve Capsule which consisted of elevated special occasion styles. This collection, built upon the success of Lilly Pulitzer’s sold-out Anniversary Collection which previously debuted for the Spring 2024 fashion season. The show also featured two embellished pieces from legendary designers and Palm Beach locals Mark Badgley and James Mischka. Badgley and Mischka partnered with Lilly Pulitzer for a sold-out collection last Spring.
As part of the show, Lilly Pulitzer also debuted their menswear collection, one inspired by their first ever menswear collection that originated in the 1960s. Slated for a Spring 2025 release, the collection–titled Men’s Stuff–has the original name that was coined by Lilly herself. Altogether, the menswear line draws inspiration from the brand’s heritage hues and prints through a reimagined lens for the modern man. The collection includes various styles ranging from linen shirts to printed blazers, ties and swim trunks.
“Today, we look ahead and celebrate the casual elegance, colorful charm and sunny spirit that permeates through each whimsical collection. The Spring 2025 Runway Collection began with the essence of art, which is why we launched the collection at the iconic Ann Norton Sculpture Gardens. Ann Norton, like Lilly, was a strong female force, and artist, both uniquely drawn to their craft,” said Mira Fain, Lilly Pulitzer executive vice president of design and development. “The Spring 2025 prints draw from the soft-handed watercolor prints layered with overlapping bold, graphic, heritage-inspired positive and grounding pink and green prints inspired by the beauty of nature and the effervescent sprit of Palm Beach.
“As we close out our 65th Anniversary celebration and look to the bright future of the brand, there’s no better time or place to come back to the runway than with this collaboration honoring the essence of Lilly herself,” said Michelle Kelly, chief executive officer of Lilly Pulitzer. “With such remarkable inspiration from the era of Slim and Lilly, we immediately thought this was the perfect moment to debut our Spring 2025 collection and announce the revival of Men’s Stuff.”