CLO Virtual Fashion Inc., a leader in 3D fashion design software, has announced a collaboration with Pantone LLC, the global authority on color, to celebrate the launch of “Dualities”, a palette of 175 new colors added to the Pantone Fashion, Home + Interiors system. This initiative between long-time partners showcase a series of captivating videos created by CLO Creators, inspired by the vibrant new colors now available in CLO.
As part of this partnership, fashion designers from the CLO Creator Collective have produced a series of videos highlighting the rich contrasts and nuances of the Dualities palette. These videos feature stunning digital renders that showcase the new colors in action, as well as behind-the-scenes footage that reveals the creative process behind each piece. The project was released on CLO and Pantone’s social media channels over the next few months, inspiring fellow creatives to explore the possibilities of the new palette.
In addition to the video series, interviews with CLO Creators are featured on Pantone’s website, offering insights into the creative process and the inspiration they drew from the Dualities palette.
“Pantone’s color libraries have been integrated within CLO since 2019, and we’re delighted to further our partnership through this collaboration,” says Victoria Wang, brand communications manager at CLO Virtual Fashion. “Both CLO and Pantone are dedicated to empowering artists and designers, and this project allows us to showcase some amazing creatives. We can’t wait to see how our community brings Dualities to life through their designs.”
“Pantone’s new palette, Dualities, was created based on global trends we are seeing in color usage of shadows and pastels,” said Tannese Williams, product marketing and development manager for Pantone Fashion, Home and Interiors. “We are so proud to partner with CLO, not only to provide opportunities for CLO users to leverage this new palette, but also to highlight the CLO creative community to bring these colors to life through their own vision. Seeing the creative community be inspired by Dualities has been a rewarding experience, and we hope to continue to be a source of inspiration and color consistency for all designers.”
