Newswire Fashion Mannuscript

Saks Fifth Avenue Celebrates Years of Saturday Night Live’s 50th Anniversary

Photo courtesy of Saks

Saturday Night Live and Saks Fifth Avenue have joined forces to celebrate a cultural milestone: Saturday Night Live’s 50th anniversary. Customers can now visit a dedicated Saturday Night Live landing page, Saks.com/SNL50, to shop exclusive Saturday Night Live-inspired merchandise and explore editorial content and videos showcasing memorable sketches and beloved characters from NBCUniversal’s late-night sketch comedy show over the past 50 years.

Later this month, limited-time pop-up shops at Saks Fifth Avenue stores in New York and Beverly Hills will open, featuring exclusive Saturday Night Live-inspired merchandise. The Saks Fifth Avenue New York flagship will also display a special window installation commemorating the partnership.

Saks Fifth Avenue and Saturday Night Live have a long-standing relationship, as the legendary landmarks of the Saks Fifth Avenue New York flagship and 30 Rockefeller Plaza face each other in Midtown Manhattan. In honor of the show’s 50th anniversary, Saturday Night Live introduced a new title sequence this season featuring cast members at notable locations around New York City, including “Weekend Update” co-anchor, Colin Jost, in a window at the Saks Fifth Avenue New York flagship. Saturday Night Live cast members Bowen Yang and Chloe Fineman are both active members of Saks’ preeminent luxury brand ambassador program, the Saks Social Club, which unites tastemakers who embody Saks’ spirit of sophistication and creativity.

“We are excited to partner with Saturday Night Live, bringing together two iconic brands that have shaped culture and delighted our respective audiences for decades,” said Emily Essner, president and chief commercial officer, Saks Global. “Through this collaboration, we will create experiences that resonate with our customers and honor the dynamic spirit of New York City, while spotlighting Saks Fifth Avenue’s unparalleled world of luxury and style alongside SNL’s cutting edge comedy and cultural commentary.”

“Partnering with Saks Fifth Avenue for Saturday Night Live’s 50th anniversary is an incredible way to honor the cultural impact of the show over the past five decades,” said Tom Broecker, producer/costume designer, Saturday Night Live. “Fashion is paramount for us to bring our characters to life and resonate so strongly with our viewers. We’re so thrilled to collaborate with Saks to highlight the intersection of costume design and storytelling, and to further celebrate the show’s legacy.”