Newswire Fashion Mannuscript

Lee® Launches Lee X Platform

Photo courtesy of Lee® via Business Wire

Lee, the iconic American brand known for timeless style and innovative fit solutions, launches Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design.

The Lee X platform expands upon the brand’s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim nine years ago. Lee X hallmarks those features and incorporates new ones designed for comfort and performance. Key features include an updated gusset for movement, premium fabrics with TruTemp™365® technology and moisture-wicking, and being responsibly crafted with sustainable details like a patch made from recycled apple skins.

Lee X is available in three different collections and complementing tops including Lee X Move: Designed to Move, Lee X Soft Denim: Designed for Comfort, Lee X Lite Non-Denim: Designed to Breathe and Lee X Shirts.

“We’ve been working tirelessly developing Lee X to bring game-changing innovation to our consumers, so I’m excited to see these products in market,” said Jimmy Shafer, global vice president for Lee. “The jeans are built on a foundation of performance fabrics, but engineered to retain that true denim feel. And the casual pants are incredibly versatile; you’ll want to wear them everywhere. I’m confident that Lee X is creating a new value equation in the market and that these styles will become new favorites of our current loyalists while attracting new consumers to the brand.”