Curve New York unites a mix of international and domestic lingerie brands—representing 19 countries—all under one glass roof for their winter trade show at the Javits Center’s River Pavilion. Over 150 brands exhibiting Autumn/Winter 25 collections will come together on the Curve show floor. Curve will also sponsor engaging activations like panel discussions and Buyer Speed Dating—providing the opportunity for brands and buyers to connect—while Eveden will show daily runway shows.
Anita, Aubade, Chantelle, Leonisa, Lise Charmel, Louisa Bracq, Simone Pérèle and Wacoal return as anchor brands, while 20+ newcomers including Katie Kime, Lascana and Vollers will make their Curve debut at the February show. Buyers will have the opportunity to review collections, meet with brand founders, review line sheets from new and veteran brands and network throughout the 3 day show. For the first time ever, Curve will be partnering with Dillards to host a luxury experience for attendees to preview collections from new brands in an atelier-like exhibition. Object of Desire will be curated by Igor Pacemski, founder of Noblesse Oblige, and will serve as a space of exploration and inspiration for those who value high-end design.
“Object of Desire is about the intersection of collaboration, growth, and nurture to create a platform brands will love to return to until they graduate into being a fully fledged Curve exhibitor,” Pacemski mentions and discusses what the space means as the founder of a niche lingerie brand. In reference to his own fashion label, Noblesse Oblige, Pacemski notes how the brand has grown. “This brand originated from unusual prints and colour combinations with a competitive price point and distinct brand DNA. The Curve team’s support helped the brand flourish—and we’re forever grateful. Adding an industry figurehead, such as Dillard’s as a co-curator, gives the space an air of seniority and invaluable professional knowhow that young brands seldom get exposed to,” remarked Pacemski.
Curve has historically helped new designers and brands, placing them in a nurturing environment and helping them through various channels to sustain business growth. The co-op will include 5 up and coming brands from around the world, Porshia, by Porshia Banks, Scandale, Ms A London, MilaKrasna, and Culture Tree Designs. Each shares a passion for combining aesthetic, individuality and brand DNA.
Porshia by Porshia Banks is a luxury women’s swimwear brand that blends fun, fashion and function with high-quality, transitional pieces that elevate your wardrobe. Where trend meets essential, indulge in affordable luxury that lasts.
Scandale is a bold and refined lingerie brand, teasing the line of transgressiveness and thought provoking design. They play with the interplay of words and bodies, where love and expression are inseparable and invite buyers to be a little daring.
Ms A London is the first mainstream lingerie, swimwear & solutions brand that delivers fit appropriate garments to the Transfeminine community. 3 years in the making, building a database of measurements to generate the first global sizing system for the community. Delivering love, confidence, fit and equity wrapped up in a beautifully and thoughtfully designed package. Diversity, inclusivity and respect for all are keystones to sustainability and this project is about building people up and leaving no-one behind.
Mila Krasna is a perfect reflection of its charismatic owner, Minka Rozman. Conceived in Ljubljana, a European city known for its mesmerising mix of baroque architecture and social modernism, these garments are both slinky and streamlined. Mila Krasna uses complex strapping, cutouts, inserts and paneling which draw on Minka’s education as both a fashion and costume designer.
Culture Tree Designs is swimwear with a true conscience. Each summer Culture Tree Designs facilitates an entrepreneurship program that teaches young people who live in transitional housing business building fundamentals. The label also employs artisans from small women’s cooperatives in Burkina Faso, West Africa for manufacturing of their sustainable collections made of 100% organic cotton.
“The world of intimates has pivoted tremendously from the soar of pajamas in the pandemic to a revival of the world of lingerie. Lace, silk and high-tier lingerie is booming again—and with that, an influx of international brands start their buying season at Curve New York. The lingerie industry is valued at over $70B with a significant percentage of sales in fashion coming from the intimates category, alone—so buyers (both department store and boutiques) come to Curve season-after-season to discover new brands, industry trends and fulfill the needs of their customers. The intimates industry is expected to grow by 7% through 2030 and brands that have taken the initiative to include larger size range, inclusive products and a diverse fabric selection—are at the forefront of this growth,” mentioned Raphael Camp, chief executive officer Comexposium North America.
Additionally, Curve will present its annual fashion show featuring 17 stand out brands including: Anita, Chantelle Pulp, Chantelle X, Cosabella, Dita Von Teese, Elomi, Lascana, Leonisa, Lise Charmel, MeUndies, Montelle, Natori, Oh la la Cheri, Rosa Faia, Simone Perele, Skarlett Blue and Vollers—taking place at the Hard Rock Hotel.
New Brands at Curve:
Katie Kime merges the vibrant world of prints with the personal touch of customization. Rooted in exploration and expression, their prints will invite buyers to discover the world’s beauty, while their personalization service empowers individuals to express their unique stories.
Lascana, one of 14 featured brands in our fashion show, embodies the belief that It’s a Woman’s World. As a premier destination for beautifully crafted clothing, swimwear and lingerie, Lascana’s collections are thoughtfully designed by women, for women. Originating in Hamburg, Germany, with stores across Europe, Lascana now aims to inspire American women to embrace their confidence and celebrate their unique beauty.
Vollers, a heritage lingerie brand known for its iconic handcrafted corsets since 1899, has undergone an exciting rebrand that bridges the gap between the time-honored legacy and a bold new contemporary identity. Staying true to its high standards of quality and design, the Vollers brand is a true symbol of British craftsmanship.
Other new brands to discover at the show include: After9, Archipelago Botanicals, Chicback, CLOUD, Eroe, Esteem Apparel, Fima, Floruisse, Gisela, ITEM M6, Jackie London Shapewear, Marietta Baderna, Milakrasna, Ms A London, Porshia Designs, Scandale, Self Collection, Something Wicked, Ubras, Valnue and Yang.
Special Events at Curve:
Between market appointments, attendees can enjoy panels, keynote discussions and lavish activation experiences. Topics include:
● Clientele Like a Rockstar! Fast paced and fun, this workshop will give you actionable tips on how to make your staff clienteling rock stars, leverage technology and build strong repeat business. Hosted by Clientbook.
● Trends and Fashion Editing: Market Trends in B2B and B2C—Reaching the end consumer through retail and traditional media presented by Trendalytics.
● Speed Dating: hosted by Curve, bringing together an opportunity for buyers and brands to connect.
● Fit Workshops and Bootcamp: Revolutionize Retail Success by Learning How to Fit Every Body Type hosted by National Fit Specialist, Freddy Zappe (of Elomi, Fantasie, Freya and Goddess).
Fit Workshops & Bootcamp
National Fit Specialist, Freddy Zappe of Eveden will return to certify buyers in expert bra fitting through boot camps and workshops that will be hosted multiple times throughout the show’s duration.
Clientbook
Clientbook is also returning to discuss using technology to increase engagement with customers and driving sales. Turn your stuff into clientele rockstars, and increase business! Pre-registration for events is strongly encouraged to ensure a seat. Head to Curve’s website here, to sign up for select panels and activations.
Speed Dating
The popular speed dating event, a highly successful networking opportunity for buyers to connect with 10 new brands, will take place on Monday, February 3. Hosted by Curve, this event provides buyers and brands with the chance to connect one-on-one in short sessions, helping them discover their perfect “match.” It’s an excellent opportunity for additional meetings and interactions, especially for those who may not have been able to secure time with a desired brand during the show.
Trend Talk
Kendall Becker, Director of Fashion and Media Relations at Trendalytics, is teaming up with a style expert to talk about how B2B and B2C businesses come together through media and trends. Reporting on what both retailers and consumers are buying and how to reach the end consumer—along with an edit of this season’s IT brands at Curve.
Live Painting of the Show
Sara B. also known as The Intuitive Creative will be at the show on both Sunday February 2 and Monday, February 3, from 9-5 to uniquely express the show floor through live painting. Attendees can enjoy sharing this artistic experience with Sara as they watch her creative process capture Curve.
Magic Mirror
Magic mirror on the wall, who’s the fairest of them all? Pose with your lingerie friends in front of the magic mirror to snap a pic that will last forever!
VIP Fashion Show
On Sunday, Feb 2 Curve will once again host an exclusive fashion show at the Hard Rock Hotel, featuring 17 standout brands. This VIP-only event will celebrate the lingerie industry and the Curve community, offering a night of champagne, hors d’oeuvres and networking all in honor of the shared passion for exquisite lingerie.
Collaborations at Curve
● Survivor Stories: In partnership with Ellen Lewis and Purple Strong, Curve is proud to present an art exhibition honoring domestic violence survivors through photography and interviews. Attendees can support this critical cause with donations to The Domestic Violence Awareness Project here. Join us at the Lingerie Briefs X Purple Strong Survivor Stories exhibit at Curve NY to learn more and be part of the change.
● Object of Desire: Curve will be hosting a luxury experience for attendees to preview collections from new brands in an atelier-like exhibition. Curated by Igor Pacemski, founder of Noblesse Oblige will serve as a space of exploration and inspiration for those who value high-end design.
● Eveden Daily Runway Shows: Specialists in fuller figure and fuller bust lingerie and swimwear, Eveden, will be hosting daily runways in their booth #1119 showcasing the latest AW25 trends. Boasting a strong portfolio of brands including, Freya, Fantasie, Elomi, and Goddess. They will also be hosting daily Fit School sessions for attendees to gain hands-on experience to make every fit a victory!
● Revealed Issue #12: Revealed is here! Made for lingerie lovers, dive in to read about industry takes from professionals, the breakdown of lingerie trends, specialty Curve retailers, and emerging insights to keep on your radar.