U.S. Polo Assn., the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, has announced its 135th Anniversary celebration. This historic year will be marked by a series of global events and a global brand campaign by the U.S. Polo Assn. brand.
U.S. Polo Assn. will spearhead the anniversary campaign with activations in major markets, including North America, Europe, Asia, the Middle East and Latin America. Consumers can look forward to exclusive in-store events, digital experiences, and collaborations with influencers and athletes, all celebrating the sport’s legacy and future.
The custom-designed 135th Anniversary Logo encapsulates the rich history and distinctive character of the sport of polo, blending tradition with modern style. Drawing inspiration from the dynamic movements of the game, the logo incorporates the rare and powerful image of “hooked” polo mallets-an iconic defensive play that is a hallmark of the sport’s intensity and skill. This detail serves as an emblem of the strategy, precision, and history that defines the sport of polo, connecting the logo at its core.
For the 135th Anniversary, U.S. Polo Assn. has also introduced a limited-edition collection that proudly celebrates the rich polo heritage and the legacy of the sport. The collection showcases the brand’s classic red, white and blue colors, enhanced with exclusive 135th Anniversary graphics, celebratory gold and silver accents, and refined design details and fabrications.
“As the official brand of the USPA, U.S. Polo Assn.’s 135th Anniversary Campaign honors an important milestone for the sport of polo and unites our global licensees with a shared goal and brand message,” said J. Michael Prince, president and chief executive officer of USPA Global—the company that manages and oversees the U.S. Polo Assn. brand. “We’re inviting consumers and sports fans worldwide to become a part of the rich legacy of the sport of polo and celebrate the history of the greatest story of sport and fashion coming together.”
