Wilson Sporting Goods Co. has launched the Intrigue™ Tour—the brands first high-performance tennis shoe built exclusively for women. Engineered for comfort, style and a fast-paced modern game, the Intrigue offers a fit informed by extensive athlete feedback and advanced technology, empowering women to play with grace and win with grit.
Developed in close collaboration with Wilson Athlete, Marta Kostyuk, the Footwear Team at Wilson worked on an expedited timeline to build Marta a sneaker that is not only responsive and comfortable, like a running shoe, but allowed her to play a more dynamic, aggressive style of game.
The revolutionary fit, feel and function of the Intrigue center on three key technologies: UltraShield, FootFrame and SwiftStep.
The Intrigue’s revolutionary fit stems from a detailed study of women’s feet and preferences. “Women’s feet are different than the feet of men; our team spent as much time creating a fit that accommodated their feet but also provided the security and confidence when on the court. After we developed the last, we designed from the inside out, starting with the materials the most closely touch the feet,” said Shivam Bhan, senior director of Footwear at Wilson.
“At Wilson we are committed to empowering the female athlete at every level, especially in the sport of Tennis. The game continues to grow and evolve, and we are committed to innovating and delivering the best products for our players to thrive,” said Gordon Devin, president of Wilson Sportswear. “The Intrigue redefines what it means to play fast, and it will undoubtedly give women tennis players the bold advantage they need to dominate on court.”
“Wilson and I wanted to create something that empowers women to move quicker and be more agile, while still looking sharp; the Intrigue does exactly that,” said Marta Kostyuk. “This shoe has made my game faster and more relentless, and I hope it helps female athletes everywhere elevate their tennis game.”
The Intrigue will be available in stores and online at Wilson.com starting February 11 in the Dewberry colorway. More releases and colorways are to expected for the rest of the year. In addition to the Tour model ($158), the Intrigue is available in Pro (USD $138) and Lite (USD $98) to suit diverse playstyles.
