L’Oréal has launched the 2025 Big Bang Beauty Tech Innovation Program across the South Asia Pacific, Middle East and North Africa (SAPMENA) region, including Singapore. Startups will compete for the opportunity to work with L’Oréal in a commercial pilot with one of the Group’s 37 international brands, tap into potential exposure in 35 markets across the SAPMENA region and embark on a year-long mentorship program with senior executives from L’Oréal and the program partners.
The biggest Beauty Tech open innovation competition of this geographical scale, the competition expands this year to include Australia and New Zealand. Startups will address one of five challenge themes, including a new “Science for Beauty” theme introduced in 2025, alongside Consumer Experience, Content & Media, New Commerce and Tech for Good.
Vismay Sharma, president of L’Oréal SAPMENA Zone, said, “With its dynamic startup ecosystem and tech-savvy consumers, we’re confident that the SAPMENA region has immense potential to be a driving force in beauty innovation. The Big Bang Beauty Tech Innovation Program opens opportunities for us to discover, support and nurture the next generation of innovators in the beauty industry. By working with promising startups to co-create and co-develop beauty tech and science solutions, we can accelerate the pace of innovation and elevate the beauty experience for consumers in the SAPMENA region.”
With its vibrant and fast-growing consumer base, SAPMENA–home to 40% of the world’s population–presents massive opportunities for startups. Over 60% of the region’s young, digitally native consumers shop online weekly and are driving the growth of the beauty sector. SAPMENA’s startup ecosystem is also booming, with over 625,200 startups and more than 245 unicorns, making it one of the most dynamic markets for beauty innovation.
L’Oréal is dedicated to fostering a culture of innovation. Fast Company named L’Oréal in its Top 50 2024 Best Workplaces for Innovators list and winner of the Beauty and Fashion category, in recognition of its commitment to encourage and develop innovation at all levels.
