PhygitalTwin, a leader in bridging digital and physical fashion, has partnered with AvakinLife to launch the first-ever “Phygital” jewelry competition. This initiative brings gaming and real-world fashion together, allowing players to own a physical version of their in-game accessories.
The competition invited AvakinLife’s gaming community to share a selfie alongside their avatar, tagging both AvakinLife and PhygitalTwin for a chance to win a physical LuxeRealm jewelry piece newly introduced in the game.
The response was overwhelming, with hundreds of fans eagerly participating to win an exclusive Avakin charm bracelet or necklace. This marks AvakinLife’s first step into physical fashion, enabling players to bring their digital style into reality.
AvakinLife boasts 1.5 million active users monthly, providing a space for self-expression and connection. Halli Bjornsson, founder of AvakinLife, emphasized the importance of the collaboration:
“The LuxeRealm collection features a charm bracelet and necklace, the first physical rewards for Avakin players. AvakinLife continues to be a leader in digital self-expression, with an engaged community that thrives on interactive experiences and social gaming. PhygitalTwin played a crucial role in bringing this competition to life through its digital-to-physical marketplace, e-commerce solutions and global distribution network,” said Bjornsson.
“Gaming is the perfect testbed for new products,” said Louise Laing, founder of PhygitalTwin. “This competition showcases how digital and physical realities seamlessly coexist. Seeing the community’s creativity has been inspiring—it proves that gaming and real life are no longer separate, but connected.”
In executing this competition, PhygitalTwin and Avakin have demonstrated their ability to link digital creativity with tangible products, setting a new standard for collaborations in gaming and fashion.
