Z Supply, the women’s fashion brand known for its everyday essentials focused on comfort and effortless style, released its second collaboration with Diamond Cross Ranch.
Since 1912, Diamond Cross Ranch—nestled at the base of the Grand Tetons in Jackson Hole, Wyoming—has been an anchor in authentic Western culture. The breathtaking landscape and legendary horseback riding inspire the quintessential ranch details on clothing made from Z Supply’s signature feel-good fabrics and fits.
“Z Supply couldn’t wait to collaborate with Diamond Cross Ranch again. The collection reflects the natural beauty and charm of the American West,” said Z Supply President Mandy Fry. “Our customers couldn’t wait either, and we’re so happy to launch these new styles that exude cowboy cool. It’s been amazing to see such a strong response, and we’re eager to continue this partnership with fresh, ranch-inspired designs.”
For the second year in a row, Z Supply x Diamond Cross Ranch features modern Western-inspired pieces that pay homage to the ranch’s legacy, all while maintaining the comfortable, high-quality fit and craftsmanship that Z Supply is known for. This latest collection has grown into a larger coastal-country collaboration that includes graphic tees, sweatshirts and jackets that capture the essence of ranch life in a playful way.
The limited-edition collection features the following key styles:
- Cowboys Tourist Tee: For the cowgirl at heart, this tee features a fun and playful “I Heart Cowboys” graphic with a vibrant red heart for a pop of color and a touch of charm.
- Cool It Tourist Tee: The washed black tee features a bold cowboy hat graphic along with playful text reading “Cool It Cowboy” for a fun, Western-inspired touch that is effortlessly cool.
- Howdy SoCal Tee: Designed in a relaxed, oversized fit, the tee features a “Howdy” and bold bucking bronco on the front, while the back makes a statement with bold “Not My First Rodeo” lettering.
- Keep Ridin SoCal Tee: Saddle up! This oversized tee features a black and white image of two beautiful horses photographed by Z Supply at Diamond Cross Ranch.
- Jackson Sunday Sweatshirt: This is a comfortable sweatshirt with lettering on the front that reads, “You Had Me At Howdy,” along with lettering down the sleeves.
- Giddy Up Sunday Sweatshirt: This cozy sweatshirt reads “Giddy Up” on the front, along with a cowboy and horse graphic. It’s the ideal sweatshirt for cooler days on the ranch.
- Rodeo Denim Jacket: This light-wash denim jacket offers a relaxed yet tailored fit, featuring “Howdy” on the front pocket, as well as on the back.
- Rodeo Days Jacket: The new bomber jacket in a bold, satin red hue makes a statement with its Western-inspired embroidery on the back. This statement jacket is the perfect addition to an urban cowgirl’s wardrobe.
“We’re honored to partner with Z Supply for a second collaboration. The quality and craftsmanship of their products is surpassed only by the caliber and character of their team,” said Kirby Long, co-CEO of Diamond Cross Ranch. “Beyond creating beautiful products, this partnership allows us to share our family’s story: our more than 100-year ranching heritage, our deep respect for nature and our commitment to preserving the land for future generations. For us, legacy isn’t just a word—it’s a promise.”
