Iconic denim brand Wrangler and Sony Pictures Consumer Products are collaborating for the new season of hit HBO series, “The Last of Us,” blending rugged Americana style with the enduring spirit of the show, which is based on the acclaimed video game franchise developed by Naughty Dog for the PlayStation consoles. Inspired by the journey of Joel, Ellie and the resilient survivors of The Last of Us, this highly anticipated, all-gender collection will launch in two drops, delivering durable, story-driven pieces.
The first drop is a tribute to Jackson, Wyoming—the safe haven where Joel and Ellie found a brief reprieve from their harrowing journey in season 1, and where season 2 begins. These looks celebrate classic cowboy style with three pre-distressed denim pieces that embody the strength and authenticity of Wrangler’s heritage. The collection includes a cowboy cut denim jacket, a rugged, true-to-tradition silhouette built to withstand the elements; a cowboy cut denim shirt, a nod to the American West that blends function and timeless style; and the original 13MWZ Cowboy Cut Denim Jean, the legendary jean fit for cowboys, adventurers and “The Last of Us” fans worldwide.
The second drop will arrive mid-season, when the show’s setting shifts toward post-apocalyptic Seattle, Washington. The last six pieces of the line reflect the natural elements of the Pacific Northwest. These new additions include utility-inspired apparel designed for both function and style. Among them are a “Cordyceps” camouflage set—a two-piece statement featuring a fashion-forward camo shirt and matching utility pant—and a tinted denim carpenter pant, built for durability, versatility and life on the move. Rounding out the collection are pocket-tees in three colorways, essential layering pieces that capture the essence of rugged street style.
This collaboration is a natural fit for both brands, as Joel sported Wrangler pieces throughout season 1. Wrangler’s legacy of crafting durable, high-quality denim makes it the perfect partner to bring the gritty, survival-focused aesthetic of “The Last of Us” to life.
“We’re honored to work alongside HBO and Sony Pictures Consumer Products to create a collection that speaks to the resilience, ruggedness and authenticity of both our brand and the show’s characters,” said John Meagher, vice president of global brand marketing at Wrangler. “These pieces are built to last, just like the spirit of those who fight to survive in ‘The Last of Us.’”
The Wrangler x “The Last of Us” collection will be available for purchase on wrangler.com.
