Popilush, the trailblazing, award-winning shapewear fashion brand, announces a major retail milestone: its debut on nordstrom.com. This marks Popilush’s first expansion beyond its Amazon and direct-to-consumer channels, and its inaugural partnership with a national luxury department store. The initial launch includes 28 of Popilush’s best-selling styles, including dresses, bodysuits, skirts and swimwear in sizes ranging from XS to 6XL.
Launched just three years ago, Popilush has rapidly emerged as a disruptor in the shapewear and fashion categories, best known for its stylish, size-inclusive, built-in shapewear designs that have taken social media by storm. The Nordstrom partnership follows a period of extraordinary growth, with Popilush reporting a nearly 50x increase in gross market value since its first year.
Leading this success is founder and CEO, Eve DeMartine, whose vision has garnered national attention. In the last year alone, she was named to the Inc. Female Founders 500 list and received the Stevie Award for Best Female Entrepreneur in Consumer Products.
“This partnership marks a significant milestone in our journey, and we couldn’t be more excited for what’s ahead,” said DeMartine. “We’re honored to work with a prestigious retailer like Nordstrom and bring Popilush to even more women looking for effortless, everyday confidence.”
As Popilush continues to evolve, the brand remains dedicated to its mission to empower women through body-positive design and fashion-forward innovation. With regular collection launches and deeper expansions into categories like workwear and activewear, Popilush is poised to further blur the lines between shapewear and everyday wear, offering smart, stylish solutions that meet the demands of modern women. At the intersection of comfort, versatility and inclusivity, Popilush is not just keeping up with industry trends, it’s redefining them.
To learn more about Popilush and discover the brand’s products, visit popilush.com.
