Chaco, leading sandal footwear brand, is partnering with Fishwife, the female-founded and led tinned seafood company, for a sandal collaboration. Updating the footwear brand’s signature Z/1 Design, the new product draws inspiration from Fishwife’s signature bold and vibrant color palette that is seen through its distinctive packaging. The straps of the shoe feature kelly green, beige and cobalt blue straps fastened with a tan buckle and featuring one of Fishwife’s iconic illustrations on the back of the inside heel leash.
Given Chaco’s commitment to sustainability, through manufacturing its webbing with recycled plastic bottles and the brand’s ReChaco repair program, working with Fishwife was a logical move. The tinned seafood brand sources from healthy fisheries and certified sustainable aquaculture farms.
“We loved the creative spirit that Fishwife champions, which is something that we also prioritize at Chaco,” said Kelsey Dunneback, Chaco brand manager. “We’re excited for people to make a statement in these whimsically designed sandals, whether they are adventuring locally or afar.”
Drawing inspiration from Fishwife’s signature bold and vibrant color palette, seen throughout its distinctive packaging, Chaco created a fresh and relevant color-blocked design. The sandal is infused with a playful touch of personality, with a mermaid badge and the heel strap showcasing iconic Fishwife elements that add a funky yet refined twist to the overall aesthetic.
“Since launching in 2020, we’ve been committed to bringing sustainability to the aquaculture space while championing individuality,” said Becca Millstein, CEO and co-founder of Fishwife. “When we were approached by Chaco, we felt that it was a seamless partnership that allows Fishwife to further enter the lives of modern day water and fish lovers on their daily journeys.”
