Synchrony, a premier consumer financial services company, and Jewelers Mutual®, an insurer dedicated to protecting jewelry and jewelry businesses for over a century, today announced a new sponsorship agreement to co-market both services to jewelry merchants looking to make customers aware of both financing and insurance coverage options.
“Through this new sponsorship agreement with Jewelers Mutual, we are extending the value Synchrony brings to retailers around the country,” said Darrell Owens, CEO, Lifestyle, Synchrony. “Jewelry merchants can now present their customers with financing options that make purchases more affordable, while making their customers aware of the option to protect their jewelry, which is often among a customer’s most cherished possessions.”
As part of the agreement, Jewelers Mutual will showcase Synchrony financing solutions in its marketing materials as well as Zing® Marketplace, a comprehensive online platform created for its member retailers. Zing Marketplace features essential tools to help merchants best serve their customers, including jeweler web pages diamond marketplace a jewelry appraisal solution and now financing offerings from Synchrony.
Synchrony will also feature offers directly from Jewelers Mutual to merchants and consumers through select marketing materials as well as on Synchrony Marketplace, a shopping destination for consumers to find special offers from Synchrony partners. As a result, Synchrony will help elevate awareness of Jewelers Mutual and its insurance services, which are used by over one million customers throughout the United States and Canada.
“As a leader in consumer financing, we’re excited about the added value our collaboration with Synchrony will bring to jewelers and their customers,” said Mike Alexander, Chief Operating Officer, Jewelers Mutual. “Together, we are committed to supporting jewelers in delivering seamless customer experiences while helping protect the pieces they will treasure for a lifetime.”
Synchrony financing is currently used by more than 4,000 jewelry retailers nationwide. Synchrony is committed to offering financing options for small and medium-sized businesses across the country to help them grow their business and offer customers greater purchasing power to meet their needs.
