Urban Essentials, a rising inclusive fashion brand, announced the official launch of its first seamless loungewear collection: a curated line of wire-free bras, buttery-soft bodysuits, and neutral-toned basics crafted for diverse skin tones and everyday comfort.
In an industry dominated by limited shade ranges and unrealistic body ideals, Urban Essentials sets a new standard by offering real comfort for real women. The collection features five inclusive nude tones, adaptive stretch materials, and silhouette-smoothing designs that blend naturally under clothing—or shine solo as statement essentials.
“We didn’t want to just sell seamless bras—we wanted to solve a problem,” said Cory Joseph Jones, founder of Urban Essentials. “No wires, no digging seams, no guessing between beige and ‘almost your tone.’ Our pieces are built for movement, softness and confidence—for every kind of body.”
Designed with input from a diverse community of wearers and inspired by the ease of brands like Skims and Knix, Urban Essentials bridges fashion and function. Whether it’s a lounge day, Zoom meeting or airport dash, the brand’s lightweight pieces move with the wearer while offering light support and flattering compression.
