Eylsia, the Filipina singer and entrepreneur, has made headlines once again by acquiring the Real Boxer brand, a move that adds a fresh dimension to her growing portfolio of consumer products. This acquisition follows her recent takeover of the luxury brand Nicolas of Palm Beach, signaling an exciting phase in her business journey.
“I love Nicolas of Palm Beach and its high quality, but I need a trendy, lower-priced brand that can be sold to my fan base,” said Eylsia, who is passionate about making fashion accessible to everyone. “I was young when Real Boxer was the multimillion-dollar house brand of Wards. Now, with the rise of boxing and MMA as global phenomena, I’m excited to revive its legacy.”
Lisa Pamintuan, the president of Nicolas of Palm Beach, will also take the helm at Real Boxer. “The combination of luxury, sports and entertainment is a perfect fit! People are looking for quality but also need hotter fashions at lower prices,” Pamintuan stated. “This expansion will help us reach the general public and overseas markets. One of our many trademarks is Real Boxer—because every day is a fight. This resonates with our current global situation more than ever.”
With plans to expand Real Boxer’s distribution worldwide, this acquisition marks a significant step for Eylsia and her team. The brand, currently available in limited markets, is poised for growth alongside other potential acquisitions in cosmetics and innovative consumer products.
“The persona of Eylsia as an athlete, songwriter, singer, innovator and businesswoman will create a major international conglomerate for our companies,” Pamintuan added. “The Filipino community has already embraced their rising star, and we are excited to see the impact this will have on our global reach.”
