Perfect Moment, the luxury outerwear and activewear brand renowned for its alpine heritage and fashion-forward performance wear, unveiled the Perfect Moment X BWT Alpine Formula One Team capsule collection.
Designed in cooperation with BWT Alpine Formula One Team, the collection marks the debut of a creative collaboration that fuses the adrenaline of motorsport with the precision of mountain performance. The launch reflects the shared DNA of both brands—speed, innovation and a passion for pushing boundaries.
The summer capsule introduces a curated range of unisex pieces, including statement T-shirts, sleek jackets and a signature bag, each merging Perfect Moment’s iconic aesthetic with the bold energy of Formula One.
“Made for moment makers, this new capsule brings the bold spirit of BWT Alpine Formula One Team into our world of style and movement,” said Jane Gottschalk, co-founder, president and chief creative officer of Perfect Moment. “It’s vibrant, dynamic and built for those who live life in motion.”
The collaboration will continue later this year with the launch of a full ski capsule, uniting high-speed energy with high-altitude performance.
“This collaboration is a powerful expression of our brand values—performance, fearless energy and timeless style,” said Vittorio Giacomelli, chief product officer of Perfect Moment. “It also marks the next chapter of growth for our business, as we expand global reach, deepen strategic relationships and connect with new audiences who demand the very best.”
Giacomelli joined Perfect Moment earlier this year from Canada Goose, where he played a key role in scaling the brand into a billion-dollar business.
BWT Alpine Formula One Team added, “We are excited to have joined forces with Perfect Moment for this unique collaboration and bring the worlds of Formula One and luxury skiwear together. The technical outerwear produced by Perfect Moment resonates with BWT Alpine Formula One Team’s innovative objectives and we are thrilled to see the collection go live.”
