As temperatures jump across the country and ahead of the July 4th holiday, Pacsun is here to help consumers beat the heat this summer. The brand’s latest swim collection delivers the perfect mix of trendy silhouettes, recycled fabrics and even some special collaboration merch to keep things cool, even when it’s 100 degrees outside.
Heat wave or not, Pacsun’s swimwear has become a go-to for Gen Z consumers and beyond. From tropical florals to sweet ruffle-trimmed crochet and hybrid swim trunks designed for land-to-water versatility, this buy-now, wear-now drop is designed to keep consumers cool while looking like they just stepped off the set of “Love Island.”
“Swim is an important category for our customers year round and especially during summer. We make a point to deliver fresh new styles for them throughout the season,” said Richard Cox, Pacsun’s chief merchandising officer. “We are excited about our latest swim delivery which was designed with the consumer in mind. We hope it inspires them, as they enjoy wherever their summer takes them.”
Further cementing its position as a leader in Gen Z swimwear, Pacsun recently hosted a Puerto Rico Swim Trip earlier this year featuring macro-influencers who aligned with the brand and pushed content across TikTok, Instagram and YouTube. The campaign generated more than 65 million impressions, 2.5 million engagements and 100 million reached, showcasing the power of influencer-led storytelling and Pacsun’s cultural relevance in the swim category.
Key women’s pieces from the collection include a red glitter tank bikini top with retro high-cut bikini bottoms, a crochet triangle bikini top with crochet ruffle high-cut bikini bottoms, a purple floral underwire bikini top with purple floral scoop bikini bottoms, a red knotted bikini top with scrunch high-cut bikini bottoms, and a vintage-inspired rainbow plaid bikini top with rainbow plaid high-cut bikini bottoms.
Key men’s pieces from the collection include The Met x Pacsun Hybrid swim trunks, Ford board shorts, collegiate swim trunks, striped bouquet swim trunks and paisley swim trunks.
