WHP Global, owner of the Vera Wang brand, announced a new license with the Batra Group to launch an advanced contemporary ready-to-wear collection for women—followed by a men’s line—under the Vera Wang brand across the U.K. and Europe.
This marks the first major licensing deal since WHP Global acquired Vera Wang earlier this year.
“This is an entirely new experience for Vera Wang as we have never before offered product at this price point, for this segment of the market, and at this level of geographical penetration,” said Vera Wang. “I look forward to partnering with Batra Group in creating a collection of specific pieces that reflect my love for wardrobing with a sophisticated, nonchalant and versatile attitude, one that resonates across all age groups, cultures and borders.”
”With the introduction of our new luxury division at the Batra Group, we are thrilled to launch the Vera Wand ready-to-wear collection in the U.K. and Europe,” said Rajiv Batra, director of Batra Group. “Vera Wang is an iconic name in global luxury, and we are honored to collaborate directly with Vera herself, and with the support of WHP Global, we look forward to bringing her signature creativity and innovation to new markets.”
“We see our partnership with the Batra Group as an integral step in the global expansion of Vera Wang—one of three core pillars in our long-term growth strategy for the brand,” added Yehuda Shmidman, founder, chairman and CEO of WHP Global. “This strategy includes geographic expansion, media initiatives and the introduction of hospitality projects—all centered around the powerful brand that Vera Wang built.”
The luxury division of the Batra Group is based in London and will oversee the development, production and distribution of the new collection, with plans to launch across premium retail partners, specialty boutiques and dedicated Vera Wang flagship locations throughout the region.
