Southern California-based global lifestyle brand Ugg launched the Goldenstar and Goldencoast Uggbraid clog collection in the highly coveted colorway, mustard seed.
“Partnering with Gray’s Papaya, an iconic New York institution, brings the launch of our new silhouette in mustard seed to life in a way that’s both nostalgic and fresh,” said Tracy Paoletti, VP and general manager, Ugg North America. “Available for the whole family, this limited-edition drop of our Goldenstar and Goldencoast Uggbraid clogs celebrates everything Ugg stands for—bold self-expression, unexpected style and cultural connection.”
Crafted with velvety suede and an ultra-lightweight outsole for all-day wear, the Goldencoast Uggbraid Clog II ($130 for men) and Goldenstar Uggbraid Clog ($130 for women, $75 for kids and $65 for toddlers) combine style and comfort in one easy slip-on. The adjustable heel strap features the brand’s signature Uggbraid design—a nod to iconic Ugg DNA and recognized brand code—and swivels for a two-in-one wearing option: secure with the back strap or laid-back as an open-back slide.
To celebrate the return of the beloved mustard seed colorway, now featured in the brand-new collection, Ugg teamed up with Gray’s Papaya to give away free hot dogs to brand fans at the Gray’s Papaya Upper West Side flagship, selected pop-ups in Brooklyn and at the Ugg Soho store. As part of the event, Ugg and Gray’s Papaya tapped the legendary Cevallos brothers to create custom hand-painted signs. Known for their bold, retro-inspired style, Carlos and Miguel Cevallos have spent decades crafting their distinctive, handcrafted signs for NYC’s favorite spots. Their playful, unmistakable work—with lots of personality—perfectly reflects the quality, craftsmanship and timeless spirit at the core of both brands.
