Serta Simmons Bedding announced the launch of the new Serta Perfect Day mattress-in-a-box (MIB) collection—designed to deliver refreshing sleep, zoned support and Serta-quality comfort at compelling price points and ultimate convenience.
The new Perfect Day collection includes a range of wrapped coil mattresses engineered for instant recovery and support the moment they’re unboxed, “from Box-to-Bed in Seconds,” making setup simple for consumers for immediate use.
With breathable materials, layers of cushioning foam and signature three-zoned body support for enhanced lower-back support, the collection is designed to offer consumers a perfect night’s sleep for an unbeatable value.
“Perfect Day represents the sweet spot between performance, value and convenience,” said Mitch Willingham, senior vice president, brand marketing. “Whether it’s a guest room upgrade or a first mattress out of college, consumers want reliable comfort from a brand they trust—and Perfect Day delivers exactly that in a box.”
About the Serta Perfect Day Mattress in a Box Collection
The Perfect Day collection includes four comfort tiers—from a 7-inch firm entry-level model (Level 1) to a 16-inch plush pillow top (Level 4)—each designed to meet different sleep preferences while maintaining a consistent standard of quality, breathability and support.
Key product benefits include:
- Wrapped coil design for durable support and immediate recovery
- “From Box-to-Bed in Seconds” convenience for simple setup
- PillowSoft Aire (levels 1-4) and Serta foam layers (levels 2-4) for cushioning comfort and breathability
- Three-zoned body support for targeted alignment and enhanced lower back care (levels 2-4)
- Cool Twist gel memory foam and CoolFeel technology for added pressure relief and temperature regulation (Level 4)
- Antimicrobial protection for a fresher sleep surface (levels 3-4)
Made in the USA with global components and available in sizes from twin through California king, the line spans nine models, including firm, medium, plush and pillow top comfort options.
Driving Growth in the Value Segment
“With Perfect Day, we’re extending the Serta promise to a new generation of value-conscious and convenience-focused shoppers,” said Willingham. “We are meeting consumers where they are—whether that’s online or in-store—and driving performance for our retail partners.”
Perfect Day models are compressed, boxed, and ready to ship or carry home, and they’re also available as flat mattresses for retailer in-store display.
