The new age of kids’ fashion is here. Carter’s Inc. has introduced Otter Avenue—a new, toddler-centric brand that empowers little ones to dress themselves with confidence, style and ease.
Otter Avenue is Carter’s first brand created specifically with toddlers in mind and inspired by the real-life needs of parents. It combines modern, trend-forward silhouettes with soft, comfy fabrics and smart design details, all at an attainable price. With elevated fabrics and intuitive features, each piece is thoughtfully designed for all-day play and everyday style—making dressing easier for kids and parents while giving little ones the independence to express themselves through what they wear.
Launching with five signature styles and a larger, complementary collection, Otter Avenue reimagines adult-inspired looks for little ones with features like oversized buttons for small hands, front-back labels to avoid mix-ups, twirl-worthy skirts and pockets perfect for collecting treasures. The collection is built for everyday adventures, from daycare to playdates—and with prices starting at just $10, Otter Avenue delivers premium style at an accessible value.
“The Otter Avenue brand brings to life our belief that style, comfort and confidence should go hand in hand, and that self-expression can start at any age,” said Kendra Krugman, chief product officer. “At Carter’s we aim to support families through every stage of childhood development. The moment kids begin to dress themselves is a milestone worth celebrating and one we are excited to be a part of with the launch of our first-ever toddler focused brand.”
