León Y Sol has partnered with celebrated Persian artist and designer Amir Fatemi (@am.irfatemi) to launch a one-of-a-kind capsule collection that’s loud, unapologetic and fiercely rooted in Persian identity. From custom sneakers and graphic shirts to defiant art pieces, this drop isn’t just about style; it’s about story, resilience and standing tall.
The collection is a firestorm of color, symbolism and heritage—built around themes of freedom, resilience and cultural pride. It’s a love letter to Iranian artistry. A battle cry for those who won’t be silenced. And a bold step forward in a world desperate for authenticity.
“This is personal,” said Bobby Marhamat, CEO of León Y Sol. “We’re Persian. We’re American. I’m an entrepreneur and a creative—and this drop is about owning all of that. We’re shining a light on a culture that’s powerful, poetic and unbreakable. This isn’t about riding a trend. It’s about honoring where we come from—and where we’re going.”
The limited-edition line features:
- Hand-designed custom sneakers blending Persian patterns with streetwear grit
- Graphic shirts that speak truth without apology
- Wearable art that puts culture, rebellion, and identity front and center
Fatemi, known for his fearless design language and roots in underground creative movements, brings raw emotional weight to every piece. “Persian culture isn’t quiet,” Fatemi said. “It’s bold. It’s beautiful. It fights back. This collab is for those who carry that spirit wherever they go.”
A portion of proceeds will go to global organizations supporting freedom of expression and human rights in Iran and beyond, including the NUFDI organization who is leading the Iran Prosperity Project.
