Spanx has teamed up with Bala, the cult-favorite wellness brand, for its first-ever active partnership. Fusing fashion and function, the limited-edition Spanx x Bala capsule collection debuts with a four-piece custom equipment set designed to complement the Fall release of Spanx’s buttery soft, low impact activewear line, Spanxsmooth OnForm. With this partnership, Spanx and Bala are inspiring women to move confidently and playfully throughout their daily routines, because life doesn’t move in straight lines—it bends, flows and evolves.
“We’re beyond excited to drop our first-ever activewear collab with Bala,” said Katie Weeks, VP of brand marketing at Spanx. “This partnership unites two powerhouse brands, both founded by women and redefining their categories with bold energy and breakthrough product. At Spanx, we’ve spent 25 years leading with innovation that actually works for women—redefining comfort, confidence and the way she gets dressed. We’re the OGs of shapewear, and that same trusted Spanx magic now powers every category—from smoothing to sculpting to sweat-ready styles. With Spanxsmooth OnForm, she gets style and substance in one. And with Bala’s witty, playful vibe in the mix, this collection brings the function and the flair. Women deserve real solutions that help them feel unstoppable and look damn good doing it.”
“We’ve always believed that movement should feel as good as it looks and partnering with Spanx lets us take that to a whole new level,” said Natalie Holloway, co-founder of Bala. “This collaboration is about redefining what it means to show up for yourself… strong, stylish and unapologetically you. We are thrilled to bring four custom products to market with Spanx that are a true expression of both brands which are rooted in innovation and fueled by helping woman feel confident.”
PARTNERSHIP OVERVIEW
The Spanx x Bala capsule collection features Bala Bands, 2-pound Bala Bangles, No-Slip High Socks and the Wavy Mat, which were thoughtfully designed to match back to the Spanxsmooth OnForm Fall assortment. Each piece of gear is infused with rich, autumn-inspired shades like plum berry and orchid ash, mirroring the colorways within the Spanxsmooth OnForm Fall collection, which features a curation of active dresses and tops in new silhouettes along with leggings, skorts and sports bras.
For an additional element of Spanx magic, the resistance bands are labeled with three Spanxeffect levels, the brand’s framework of fit and feel shaped by 25 years of innovation across five different levels of compression. The bangles and yoga mat read “Shaped by Spanx,” a double meaning that celebrates the brand’s decade-long presence in activewear and its ongoing commitment to innovation, performance and the transformative power of movement. This is the first time that Bala has printed descriptions on their customer-loved resistance bands, adding a layer of purpose and function to the product.
