The Buckle Inc. kicked off a partnership with breakout country music sensation Lanie Gardner, serving as the exclusive outfitter of denim and apparel for Gardner’s upcoming performances of her eagerly-awaited sophomore album, “Faded Polaroids.”
Hailing from Burnsville, North Carolina, Lanie Gardner first captured the world’s attention in 2020, when a self-produced video of her performing Fleetwood Mac’s “Dreams” debuted on YouTube and went viral. In the wake of her debut album, “A Songwriter’s Diary,” in October 2024, she remains poised for superstardom following the release of “Faded Polaroids” and an upcoming 23-city tour with Gavin Adcock.
With an identity rooted in classic American heritage, Buckle perfectly complements Gardner’s rich, rock-inflected country sound and feminine twist on all-American style. The retailer, founded in 1967, stays true to its DNA as a denim destination with lived-in and comfortable yet statement-making style—the ideal counterpart to the music artist’s modern country aesthetic. The opportunities for Gardner to curate a stage-ready wardrobe that is both aspirational and accessible to her fanbase are limitless, and Buckle looks forward to seeing how she puts her own spin on the retailer’s denim, fashion tops and exclusive labels like BKE.
Reflecting on the partnership, Gardner said, “I’ve always loved Buckle, so getting to collaborate with them is really exciting. Their style just fits me—laid-back but still cool—and it works perfectly for life on the road, whether I’m heading to soundcheck or hanging with the band.”
Buckle’s VP of women’s merchandising, Stacey Manary, echoed, “Lanie’s relatable and trend-setting style, plus her love of Buckle jeans, make her an authentic partner for us. She brings a fresh energy to our Buckle brand, and we are so excited to join Lanie on her journey this year.”
