Adore Me has teamed up with model, entrepreneur and style icon Jordyn Woods to launch the Soft Touch collection. The collection captures Woods in her truest form, radiating confidence, femininity and ease in pieces designed to feel as good as they look. With lingerie-inspired details, the Soft Touch collection blurs the line between lingerie and loungewear with 100 mix-and-match styles across three ultra-soft fabrics: jersey, pointelle and rib.
The collection marks two firsts for Adore Me: its debut affordable loungewear range and the introduction of men’s underwear with coordinating boxer shorts. The new line offers bralettes, underwear, cami tops, wrap tops, V-neck and square-neck tees, onesies, wide-leg pants and rompers.
“Feeling comfortable in what I’m wearing is so important to me,” said Woods. “It impacts my confidence and how I feel about myself. This collection is called Soft Touch for a reason! The fabrics are so plush and cozy you won’t want to take them off.”
Every item in the collection is available in three novelty fabrics, all of which include soft lace trim and elevated neutral tones that move seamlessly from lounging at home to running errands or traveling. The jersey fabric is smooth and timeless to drape against the skin, the pointelle knit is more cozy and adds a bit of texture to your look, and the rib knit is perfect for blending modern style with comfort. Whether styled as a matching set or layered into everyday looks, each piece offers a tactile experience that embodies the line’s core message: so soft, so comfortable, so feminine.
“Adore Me is rooted in lingerie, which requires a lot of attention to detail—and we’ve carried that over to the fit of our loungewear. Fabrics were our starting point, because comfort starts with how a product feels against your skin. With Soft Touch, we’re introducing our most comfortable styles (including men’s underwear) at our most comfortable price point, with all items priced under $50 for VIP members,” said Dani Huxley, assortment director at Adore Me
