H&M’s new collaboration with Lorena Saravia, celebrated Mexican fashion designer, showcases Saravia’s signature sensibility, characterized by an empowering, contemporary spirit and a deep connection to her heritage.
“When I began my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut and contemporary style for the modern woman,” said Saravia. “Mexico is often seen as a macho society, but women have always been a formidable force. My hope is that every woman who wears my designs feels inspired and empowered.”
Explored through the lens of her personal and cultural heritage, Saravia crafts a highly versatile wardrobe, including some of her most covetable signature styles. The 29-piece collection balances the strength of structured silhouettes—such as her best-selling denim jacket and chaps—with sensual evening styles, including draped blouses and backless gowns. Urban and versatile, an undeniable tribute to Mexico plays out in the workwear fabrics, craft-like details and cowboy boots, not to mention a color palette awash in poetic desert hues.
“What I admire most about Lorena is how she masterfully draws from her heritage and Mexican craftsmanship to create something fresh, original and truly her own,” said Ann-Sofie Johansson, creative advisor at H&M. “Overall, there is a beautiful connection to the land, blended with contemporary elegance.”
Accessories layer the collection with stories and character. Saravia’s grandmother’s lion earrings served as the model for the earrings and buttons, while the brown suede cowboy boots, broad-brimmed hat and decorative belt add unmistakable flair.
