East London cult fashion label House of Sunny is back with a classical bold statement for AW25—with all pieces made from recycled mesh. The brand’s latest drop, “Eternal,” showcases a collection that reimagines timeless prints with a fresh twist while reflecting its sustainable ethos.
Following the sellout success of its previous recycled mesh drop, the brand is turning up the volume with three iconic prints—polka dots, leopard and check—for the AW25 season. From head scarfs and handbags to printed skirts, dresses and long-sleeved tops, the staple prints have been given a modern twist.
Each piece in the drop is built to last, low-key but bold, super wearable and, of course, made in limited numbers—some under 30 units. Made from recycled materials, these are pieces designed to be restyled, not replaced. No fads. Just prints that get better every time you wear them.
“People love to say polka dots are back, but they never went away,” said Sunny Williams, House of Sunny’s founder and creative director. “It’s the same for leopard and check; these patterns are part of style DNA. With this collection, we’re thinking about what lasts and what will still look great 10 years from now. I like to think of this drop as a bit of nostalgic return to what just works.”
Williams continued, “We love recycled mesh. It’s a great way to bring our signature House of Sunny girl style and at the same time follow our commitment to ethical fashion. You can just throw them on and feel like yourself—there’s real freedom to that right now. We’ve kept the quantities small because we believe in the value of quality.”
Based in Hackney, East London, House of Sunny continues to champion slow fashion with small-batch production and thoughtful designs, with each piece in the “Eternal” drop made in limited quantities, ensuring exclusivity while embracing sustainability credentials.
