QVC announced an exclusive apparel and food line with best-selling cookbook author, popular Food Network personality, ranch wife, mother and businesswoman Ree Drummond, also known as “The Pioneer Woman.” Inspired by Drummond’s casual lifestyle on her family ranch in Oklahoma, the new fashion line blends flattering silhouettes and signature feminine details with everyday wearability and comfort. Shoppers will find prairie-and boho-inspired embroidery, delicate trims, artisanal fabrics, super-soft knits and versatile denim in both regular and petite sizing.
“I live a pretty casual daily life, but having great looking clothes has always been important to me—whether I’m around the house cooking and having family over or heading to town for a meeting or date night,” said Drummond. “I’m so excited to bring my new ‘Ree by The Pioneer Woman’ clothing to QVC this month; think soft vintage denim, easy dresses, throw-on jackets and cozy layering knits to bring all the outfits together. I’m blown away by the quality and details QVC and I were able to achieve together, and I’ve already been enjoying all the pieces over the past several weeks. I love this collection!”
The ‘Ree by The Pioneer Woman’ collection ushers in a new design evolution for Drummond. Drawing inspiration from her personal style, home updates and the way she entertains today, the clothing blends her signature warmth and charm with more sophisticated colors and a fresh, elevated look.
In addition to fashion, Drummond is equally passionate about food. Her hand-picked assortment of fan-favorite offerings bring the level of “PW” deliciousness to QVC customers. “I have loved visiting QVC to share my cookbooks over the past 15 years, so it seems only fitting for me to partner with them to release some of my very favorite dishes,” said Drummond. “From my braised pulled pork to a dead-ringer for my famous homemade pecan pie, I couldn’t be more excited to share even more deliciousness with QVC customers.”
Shoppers can stay hungry for more offerings joining the “Ree by The Pioneer Woman” food collection later this year.
“For years, Ree Drummond has been a source for inspiration, comfort and a sense of home through ‘The Pioneer Woman’ brand,” said Mara Sirhal, chief merchandising officer at QVC. “By bringing this collaboration exclusively to QVC, we are bridging these two worlds together to create something truly special—an overall experience about celebrating a shared love of home, family and style.”
