Target announced the launch of a limited-time collection with Woolrich, featuring more than 100 reinvented classics that blend Woolrich’s heritage of outdoor craftsmanship with modern style across men’s and women’s apparel, home, outdoor gear, and food and beverage.
The collaboration brings together two design-driven brands, offering a fashion-forward collection that reflects today’s cultural shift toward outdoor living and adventure. It includes Target’s largest men’s capsule ever in a limited-time offering, alongside a broad range of women’s styles and lifestyle pieces, with standouts like the women’s buffalo check melton jacket and adult printed landscape zip-up fleece jacket. Designed to blend style and function and taking inspiration from the growing urban adventure movement, the assortment leans into modern trends with prices starting at $2, and most items under $40.
“Woolrich x Target is all about fashion meeting function to help consumers embrace the outdoors in style,” said Jill Sando, executive VP and chief merchandising officer of apparel and accessories, home and hardlines for Target. “From the quilted sheep tote bag to the buffalo check outdoor wearable throw, to the amazing inflatable kayak, and so much more, I love how Target and Woolrich have worked together to create something that’s fun and affordable.”
Building on Two Legacies
The Woolrich x Target collaboration builds on both brands’ legacies and celebrates the joy of outdoor living and versatility of adventure-ready fashion, with pieces like the buffalo check outdoor wearable throw and men’s mid-rise straight fit cargo pant blending style and function while surprising with unexpected details. The Woolrich archives provided early inspiration for the team, who incorporated original details, prints and artwork into many Woolrich x Target items.
“For nearly two centuries, Woolrich has been synonymous with authentic American outdoor exploring, crafting products built on a legacy of heritage,” said Heekyun Kim, Woolrich’s creative director. “This collaboration with Target represents an exciting opportunity to introduce our iconic designs, like our legendary buffalo check, to a new generation of explorers. We are proud to create a collection that honors our archives while making the Woolrich spirit of adventure accessible to all.”
