Pacsun revealed its 2025 Formula 1 United States Grand Prix 2025 collection, featured on-site at the Formula 1 United States Grand Prix in Austin, Texas. Building on the success of dedicated race collections over the past three years, the new apparel and accessories seamlessly integrate the spirit of the Lone Star State and motorsport elements into vintage, western-inspired looks for men and women, from the track to the street.
For 2025, Pacsun expanded its lineup with desert-inspired motifs and utility silhouettes that nod to both the Texas landscape and the speed of the track. Cactus and desert graphics appear on tees and hoodies, while brown cargo pants showcase the utilitarian side of the collection. Denim also takes center stage this season with an indigo wash jacket featuring patch applications, large-scale embroideries and brand-new race-specific artwork created with chainstitch, puff print and embroidery techniques. Accessories also play a starring role, with Pacsun debuting cowboy hats for the first time, alongside camo trucker hats and Texas-centric skully and fold-over beanies. Together, these pieces round out the collection with head-to-toe looks that balance western style with authentic race-day heritage.
This marks Pacsun’s latest entry in its ongoing partnership with Formula 1. Since first debuting with Formula 1 in 2022, Pacsun has built a reputation for engaging with fans and becoming part of the cultural moments that matter most to its community. Its Austin collection in 2023 and 2024 introduced vintage racing graphics and on-site activations, strengthening Pacsun’s presence at one of the most exciting cultural crossovers in sports and fashion. With the convergence of sports and style at a high, the new capsule highlights Pacsun’s strategy of connecting with its community by bringing them closer to the moments that define their generation.
“Returning trackside in Austin with Formula 1 shows the strength of our continued partnership and our commitment to sports as a core pillar for Pacsun,” said Richard Cox, chief merchandising officer at Pacsun. “Each year, we evolve the collection, and this season’s desert graphics, denim and western accessories bring a new edge to race-day style. Being on-site with fans lets us connect in real time and deliver pieces that feel true to the culture.”
