True Energy unveiled its premium merino wool collection—an industry breakthrough that combines the natural intelligence of merino wool with advanced Tru-X technology. Engineered to boost circulation, enhance endurance and deliver lasting comfort, these socks set a new performance benchmark for athletes, outdoor adventurers and high-energy movers everywhere.
Tru-X Technology Redefines Merino Wool Performance
At the core of the new collection is True Energy’s proprietary dual action Tru-X technology, which combines targeted compression with the active power of infrared energy. Designed to promote circulation, reduce muscle fatigue and enhance endurance, Tru-X delivers more comfort and energy with every step—now seamlessly woven into the natural performance of merino wool.
“Merino wool is beloved for its comfort and adaptability in all conditions. With Tru-X technology, we’ve taken it to the next level,” said Angela Drum, VP product marketing, True Energy. “By uniting the natural benefits of merino wool with science-driven performance, we’ve created a product line unlike anything else in the outdoor segment. These socks don’t just keep you comfortable—they help you perform, endure and excel.”
Premium Merino Wool Collection
The premium merino wool collection includes men’s and women’s mid-weight athletic quarter, mid-weight hiker crew, heavyweight hiker crew and heavyweight boot sock. Each pair is crafted for durability, seamless comfort, temperature regulation and odor control, enhanced with dual action Tru-X technology built to thrive on the trail, at work and anywhere movement matters.
Proudly Made in the USA With Imported Yarn
Every True Energy premium merino wool sock is made in the USA with imported yarn, knit in Hickory, North Carolina—where more than 75 years of craftsmanship meets modern innovation. This fusion of American manufacturing and global material sourcing delivers uncompromising quality and performance.