Athleta is partnering with actress, advocate and mother Olivia Munn to celebrate the real moments that matter this holiday season. “Celebrate the Wins” is a reminder to slow down and find joy in whatever makes you feel most connected—whether that’s a quiet walk, a moment of movement or time spent with the people you love.
As the holidays often bring added pressure, Athleta’s message is simple: showing up for yourself is the win. Munn brings this idea to life by sharing how she moves through the season with ease, balance and intention—leaning into treasured life hacks and embracing small victories and the moments that make her feel most like herself.
According to the American Psychological Association, 44% of women report higher-than-normal stress during the holidays, and only 27% say they truly feel able to relax. Athleta hopes this campaign serves as a gentle reminder to pause, breathe and celebrate the everyday wins—big or small—that bring joy and grounding through the season.
“The holidays can be overwhelming, but I actually love the chaos and the noise because it means we’re living our life happily and full of love. I’ve found a lot of balance since becoming a mom, so I try to find quiet moments throughout the day,” said Munn. “Whether it’s baking with my son, stepping outside for a little walk with my daughter or sneaking away for a 10-minute meditation, those small wins keep me grounded. That’s why I love this campaign. It celebrates the real moments, and Athleta is part of how I move through them with confidence and comfort.”
“Celebrate the Wins” is now live across the brand’s digital platforms, full store fleet and select media partners via earned media storytelling—inviting Athleta’s community to embrace the season with intention, ease and self-empowerment.
“As we continue to evolve Athleta, our focus remains on celebrating women in every dimension of their lives,” said Erika Everett, CMO of Athleta. “‘Celebrate the Wins’ is our way of reminding women that success doesn’t have to mean doing it all—it can simply mean showing up for yourself.”
