Intimates brand Knix announced the launch of MNTD, a new men’s essentials brand that gives men that fresh-out-of-the-shower feeling all day long. Combining ultracomfortable fabrics, innovative performance functionality and a relentless focus on fit, MNTD will level up a category that has long settled for good enough.
Drawing from Knix’s decade of expertise in performance fabrics and body-first design, MNTD introduces an entirely new standard of men’s essentials and marks Knix’s first expansion into men’s. The MTND assortment offers advanced Mint Condition Anti-Odor Technology, ultrasoft breathable fabrics that manage moisture and the first-of-its-kind Pristine Pouch, which wicks away moisture from the skin and blocks it from showing through. The underwear has no sagging, bunching or riding up, and the T-shirts feature temperature-regulating properties. The collection features an assortment of everyday and active boxers, Best Damn Tees, and long sleeve tops and socks, and is engineered to keep men feeling fresh and confident all day, every day.
“For the past 12 years, Knix has been redefining what comfort and innovation look like in women’s intimates, and following years of requests and prototyping, we saw a clear opportunity to bring that same revolution to men’s,” said Joanna Griffiths, founder and president of Knix. “Men deserve products that look great, feel great and keep them feeling their best all day long. With 72% of women purchasing underwear for the men in their lives, and the incredible power of the Knix community, we are launching MNTD just in time for the holiday season.”
The first collection from MNTD will serve a wide range of lifestyles, from the everyday athlete who values performance fabrics and no-chafe fits to the professional minimalist who prioritizes premium basics that look and feel superior.
