GU announced its first-ever collaboration with New York-based fashion label Engineered Garments. Founded in New York by the Japan-based shop Nepenthes, Engineered Garments is recognized for its modern reinterpretation of classic American workwear and military garments under the direction of designer Daiki Suzuki. True to the brand’s name, each piece reflects meticulous craftsmanship and thoughtful design. This collaboration was born from the shared philosophy of GU and Engineered Garments—creating everyday clothing with creativity, function and attention to detail.
“I am extremely pleased to be releasing this first collection with GU,” said Suzuki. “Designed around the theme of ‘Manhattanism,’ this collection reimagines classic American items from the perspective of Engineered Garments, and offers them at GU’s reliable product quality and price. Although the two brands have different customer bases, their shared commitment to quality production and trust between teams has produced high-quality items. I look forward to seeing this collection reach more customers.”
The collection, themed “Manhattanism,” draws inspiration from the vibrant spirit of 1970s New York through five exclusive pieces. GU’s essential items are reinterpreted with Engineered Garments’ distinctive aesthetic—featuring deep navy tones symbolic of the brand and refined detailing throughout.
Collection highlights include:
- Outerwear crafted from padded, windproof and water-repellent material with an adjustable hem and a functional hunting pocket at the back
- Heavyweight heathered sweatshirt with a soft, vintage-inspired texture
- Shawl-collar knit cardigan with bold cables and elbow-patch–style knitted accents
- Fleece jacket designed to resemble a pullover, featuring a concealed front opening
The collection’s visuals, produced in collaboration with Nepenthes America, were photographed in the New York Atelier where all Engineered Garments pieces are made to capture the creative essence behind the partnership.
