J.McLaughlin closes out a transformative year of storytelling with the launch of its Holiday 2025 campaign: “Joy Looks Good on Everyone.” The campaign marks a celebratory culmination of the brand’s creative renaissance since welcoming CEO Greg Unis and chief creative officer Lee Anne Henrico this summer.
From elevated plaids to rich jewel tones and classic silhouettes, each piece embodies J.McLaughlin’s signature approach to modern American style. Designed with versatility in mind, the collection invites layering and festive moments, featuring everything from cashmere and velvet to statement sequins made for celebration.
“The holidays are a time to celebrate the people we love and the communities we’re part of,” said Unis. “It’s been an incredible year of momentum, and this campaign reflects what J.McLaughlin stands for—creating authentic experiences that surprise and delight our customers.”
The campaign comes to life through experiential marketing and immersive activations. J.McLaughlin collaborated with Venetian designer Alvise Orsini to create bespoke holiday window installations for its Madison Avenue and Lexington Avenue flagships—marking the first time the brand has partnered on window design for the season. Madison Avenue transforms into a chic European chalet inspired by après-ski elegance, while Lexington Avenue evokes nostalgic American holiday traditions and classic prep. Together, they celebrate the feel-good moments and core memories the brand continues to create for its customers in two neighborhoods it proudly calls home.
“It’s all about the nostalgia and places you dream of,” said Orsini. “In the Madison Avenue store, a beautiful mountain [paired with] Christmas trees—actual trees covered in snow. At Lexington Avenue, we did something that is more ‘indoor.’… It’s a live scene of people enjoying the holidays in their home—around a fireplace, talking to each other.”
Rooted in the idea that joy ties everything together, the “Joy Looks Good on Everyone” campaign celebrates the emotion behind the season—capturing the warmth of connection, the beauty of tradition and the optimism that defines J.McLaughlin’s world. Through cinematic imagery and authentic storytelling, the campaign reflects the brand’s belief that style is most meaningful when shared with others.
“There is something special about the nostalgia and emotion of the holiday season, and this campaign captured that spirit beautifully,” added Henrico. “‘Joy Looks Good on Everyone’ celebrates the moments that bring us together—through timeless style, thoughtful design and the pieces our customers will treasure for years to come.”
