Hollister and Taco Bell are heating up the holidays with a limited-edition collaboration that delivers equal parts cozy and nostalgic. The Y2K-inspired capsule collection fuses Hollister’s classic Feel Good Fleece with Taco Bell’s iconic branding for the ultimate comfort-meets-cravings product drop.
The limited-edition collection features 11 apparel styles, including:
- Graphic tees: Vintage-inspired graphics showcasing Taco Bell menu items in bright colors and prints
- Feel Good Fleece hoodies and sweatpants: Soft fabric, retro logo treatments and boxy fits, perfect for everyone this gifting season
- Baggy denim: Y2K-inspired cuts featuring Taco Bell’s infamous hot sauce lineup
- Socks: Cozy graphic socks for added flair
- Hot sauce packet keychain: A collectible accessory celebrating Taco Bell’s spiciest icon
Each piece blends comfort with a fashion-forward edge, bringing Taco Bell’s dynamic energy to life through vibrant colors and prints. Thrift-inspired graphics pay homage to Taco Bell’s famous imagery, fan-favorite menu items and signature sauces. But the secret sauce is Hollister’s viral Feel Good Fleece fabrication that delivers unmatched softness. From retro-style hoodies and coordinating joggers to lived-in graphic tees, each piece embodies the expression of Y2K with a defining Taco Bell touch.
“Both Hollister and Taco Bell have been major players in defining youth culture, so bringing our worlds together is a natural fit,” said Carey Collins Krug, chief marketing officer at Abercrombie & Fitch Co. “This collection is what our customers are truly craving for their Cyber Monday fix.”
Designed as a capsule for all, the pieces are made to mix, match and “Live Más.” Whether spending the holidays at home or heading to Taco Bell to satisfy any craving, the collection delivers the staples Hollister is known for, with a fun (cinnamon) twist and heat only Taco Bell could pull off. The partnership embodies Hollister’s “future vintage” philosophy, where timeless, feel-good pieces become your most-loved favorites.
“Through our Decades Y2K campaign earlier in the year, we learned that nostalgia resonates most when it moves the brand forward. For us, it’s about celebrating what made Taco Bell iconic in the first place, while reimagining it for a new generation,” said Luis Restrepo, chief marketing officer at Taco Bell. “This collaboration with Hollister is another bold way we’re bringing the brand to life beyond the menu, giving fans something fresh and unexpected that lets them show their love for Taco Bell in a whole new way.”
