Children’s apparel brand Hanna Andersson unveiled a new collaboration with Brooklyn-based design house Oeuf. The partnership brings together two brands celebrated by families and introduces a bedtime collection featuring coordinating pajamas for children and adults, paired with Oeuf’s iconic alpaca fleece pillows.
The capsule features long johns, poplin pajama sets, and baby sleepers donned with Oeuf’s playful daisy, heart, black cat and honey bear designs.
“The synergy between our two brands is almost impossible to deny,” shared Kara Carter, chief product officer at Hanna Andersson. “Hanna and Oeuf are both deeply intentional about design, craft and longevity, and that sensibility shaped every detail of this collection. Translating Oeuf’s bold, whimsical designs into beloved Hanna sleepwear was a creative joy. We’re excited to share it with families who appreciate thoughtful design and well-made pieces.”
Oeuf’s dedication to carefully chosen materials and modern, durable design aligns with Hanna Andersson’s widely recognized “Hanna-Me-Down” quality, a standard that allows for garments to be treasured, reused, and passed along to multiple children. Every piece in the collection was crafted with the intention of growing with families.
“We’ve long admired Hanna Andersson’s commitment to creating garments that stand the test of time,” said Sophie Demenge, co-founder of Oeuf. “When we began discussing this collaboration, it became clear that our brands speak the same language, one of durability, comfort and conscious design. The sleepwear patterns we developed together feel fresh yet familiar, and pairing them with our pillows allows families to extend that joy beyond what they wear to how they live. It’s a collection designed for making memories.”
