Gensmo announced a new strategic collaboration with Fabrique, introducing an AI-powered styling experience designed to help shoppers explore Fabrique’s collections with greater clarity, inspiration and confidence.
Unlike traditional product pages that showcase a single item in isolation, the new experience brings full looks to life. By analyzing Fabrique’s entire product library, Gensmo’s AI stylist automatically generates complete outfit recommendations—styled on photorealistic models and grounded in real wardrobe logic. Shoppers can instantly visualize how pieces work together and make faster, more informed decisions.
This collaboration strengthens key business metrics: richer styling inspiration increases add-to-cart behavior, while multi-item recommendations naturally lift average order value. The AI stylist surfaces deeper product relationships that would otherwise be missed.
To showcase the breadth of Fabrique’s collaborating designers, this technology brings their varied aesthetics to life more expressively. It adds a new creative dimension by enabling a fluid visual dialogue across designers—allowing items with different codes and craftsmanship to be styled into cohesive, expressive looks. This expands the shopper’s imagination while highlighting the collective identity of Fabrique’s global talent network.
“As consumers browse at peak speed during Black Friday, great design deserves great storytelling,” said Ning Hu, founder and CEO of Gensmo. “Gensmo helps translate Fabrique’s creativity into complete, expressive looks that enhance not only how pieces are seen, but how they are felt.”
A spokesperson for Fabrique added, “Our community values thoughtful design and curated expression. Gensmo’s technology expands how we present pieces in full styling context, giving customers a richer understanding of how each item fits into a broader vision.”
