Pacsun has announced significant retail expansion, including U.S. locations opening across key domestic markets and its first international store, planned for spring 2026 at the Mall of the Emirates in Dubai. The milestone arrives as Pacsun experiences a resurgence in brick-and-mortar performance in the United States, with double-digit growth in in-store traffic.
The debut flagship Dubai store, set for early 2026, marks Pacsun’s first international location in its 40-year history. Through an exclusive regional partnership, Majid Al Futtaim and Pacsun plan to open up to 20 stores across the Middle East over the next five years, including another flagship location in Abu Dhabi. Pacsun’s presence in the Middle East kicked off with an on-site Formula 1 activation at the Abu Dhabi Grand Prix.
Pacsun’s global growth comes at a moment when many retailers are scaling back brick-and-mortar. Pacsun, however, is taking a different approach: for the first time in 18 years, the brand is increasing its domestic store count.
Recent and upcoming U.S. store openings include:
- Flatiron, New York City (opened fall 2025); this is Pacsun’s second New York City store
- Westchester, New York (opened fall 2025)
- Mall at Millenia in Orlando, Florida (opening early 2026)
In 2025, Pacsun opened nine new U.S. stores, with additional openings scheduled through the end of the year. Looking ahead, the brand plans to add 20-35 new stores over the next three years, with nine leases already signed for 2026—marking its most ambitious domestic retail expansion in nearly two decades.
“Our stores have become cultural touchpoints for a generation that values experience as much as product,” said Brieane Olson, CEO, Pacsun. “What begins on our social channels—inspiration and community—ultimately drives young people to see it in person. Doubling down on brick-and-mortar simply reflects what our community is already telling us.”
