AlphaTheta announced its first apparel collection, a two-part line inspired by the brand’s mission: “One Through Music.” AlphaTheta aims to connect people through music and deliver enriching experiences to people around the world. In a move to extend this vision into everyday life, the company is entering the lifestyle category and launching its first apparel collection. The range of clothes and accessories provides new styles for music lovers to wear in a variety of settings, from curating vibes at home in cozy essentials to hitting the big stage in statement pieces.
The One Through Music collection draws inspiration from vintage record shops and the evolution of DJ culture, weaving together nostalgia and modern design. At the heart of the collection is “The Record Man,” a playful character carrying a stack of records as a nod to the thrill of crate digging. From the excitement of discovery when finding new vinyl to the art of assembling tracks for a DJ set, the design embodies the very essence of musical experience. Completing the collection is a collared work jacket with a turntable graphic on the back and a black cap bearing the “One Through Music” mission, celebrating the enduring spirit of DJ culture.
Complementing the collection, the AlphaTheta collection also features everyday essentials: A hoodie, a T-shirt and sweatpants in classic black with AlphaTheta branding. The clean, timeless aesthetic blends comfort and functionality for the perfect music-inspired wardrobe staple.
