Hoka introduced the Speedgoat 7, the next evolution from one of its most celebrated franchises. A trusted companion across every type of terrain, the Speedgoat 7 is engineered for performance on rocky ascents, slick mud, technical downhills and everything in between. Bold in design and color, the Speedgoat 7 doesn’t just tackle the trail; it makes a statement on it. Built for runners who push limits, thrive in the elements and demand versatility without compromise, the Speedgoat 7 proves why it remains the benchmark for performance.
Reimagined for confidence across the most challenging surfaces, the Speedgoat 7 brings upgraded traction and cushioning to deliver the ultimate balance of grip and responsiveness. This latest iteration features a refreshed super-critical foamed EVA midsole for enhanced energy return, paired with a Vibram Megagrip outsole with traction lugs for reliable control. The shoe also debuts an integrated gaiter attachment, designed to keep out debris and provide a smoother, uninterrupted ride.
Meet the New G.O.A.T.
“The G.O.A.T. is back with the introduction of the Speedgoat 7, the newest addition to our cult-favorite franchise,” said Bekah Broe, senior director of performance footwear at Hoka. “Injected with new technology, we want trail runners to feel confident taking on the toughest terrain. At Hoka, we’re committed to constant innovation, delivering the best trail shoes on the market, fit for any distance or environment. Born on the trail, Hoka will always equip trail runners to reach new heights.”
Run Wilder
To launch the new Speedgoat 7, Hoka unveils the Run Wilder campaign, showcasing the shoe’s unshakeable performance elements. Set within Iceland’s diverse landscape, the campaign follows trail athletes as they put the Speedgoat 7 through a real-world wear test across three different terrains: steep and technical, slick and muddy, and loose and rocky. The Run Wilder campaign certifies the Speedgoat 7 as a reliable go-to for any trail.
Launched in 2015, the Speedgoat franchise was designed for runners and hikers with a “go everywhere” mindset. The Speedgoat line is synonymous with confidence on technical trails and continues to live up to its name as the greatest of all time in trail running.
Key features of the Speedgoat 7 include:
- Lay-flat tongue with dual gusset
- Lightweight RPET woven textile upper
- Stretchy, patent-pending dynamic vamp
- Heel pull tab and reflective details
- Integrated gaiter attachment
- Super-critical foamed EVA midsole
- Vibram Megagrip outsole with traction lug
- Updated lug orientation for mixed terrain (5-millimeter lugs)
