Lululemon unveiled Unrestricted Power, a new innovation platform engineered for heavy lifts and demanding gym sessions. The assortment is backed by thousands of hours of research and development, providing secure support without compromising comfort and mobility, enabling a distraction-free fit built to match every move.
“Through deep collaboration with our ambassadors, we identified the specific demands they face during their most intense training sessions. Unrestricted Power delivers unparalleled support paired with the luxurious feel and freedom of movement our products are known for,” said Antonia Iamartino, senior director of franchise innovations, Lululemon research and product innovation.
The product features a proprietary Lululemon performance fabric called PowerLu, crafted with the brand’s highest filament-count yarn to provide an ideal balance of engineered stretch, unrestricted motion and stability. The unique dual-action design stretches effortlessly with every rep, providing targeted support for the body while reducing the sensation of riding up, slipping down or pulling even in the deepest squat position.
Unrestricted Power was developed through rigorous wear testing with Lululemon’s ambassador athletes, including strength and performance athlete Kayla Jeter and seven-time Formula 1 World Champion Lewis Hamilton, who both contributed real-world feedback to the fit, construction and performance during their toughest workouts.
“As an athlete, training is integral to my daily routine, and I’m always searching for gear that offers a performance edge. Unrestricted Power complements my training perfectly and feels amazing during every set,” said Hamilton.
“Unrestricted Power is the tight I’ve been missing in my collection. When I’m in a deep squat and lift, I don’t have to adjust anything and can focus on my movement. These tights feel so buttery soft, but also durable, so you get the best of both worlds,” said Jeter.
The brand’s newest train assortment will feature both women’s and men’s styles, including:
- Women’s Unrestricted Power high-rise tights: Secure support with engineered stretch, a no-inseam construction to eliminate pulling in deep squats, a raised yoke for enhanced glute support and a no-dig waistband that stays in place
- Men’s Unrestricted Power lined shorts: Developed from the inside out with a liner designed to provide support while reducing the sensation of riding-up during squats, paired with a durable, four-way stretch outer shell
- Unrestricted Power cropped women’s long sleeve and men’s long sleeve: Lightweight, second-skin tops designed for uninhibited movement, featuring ultraflexible, soft-brushed fabric that wicks sweat, dries quickly and breathes easily.
With the release of Unrestricted Power, Lululemon continues to expand its high-performance training assortment designed to fuel every workout, including the Wunder Train, Glow Up and Licence to Train collections, as well as Chargefeel shoes.
